Our Process

Our Process

How our logo and branding design process works

from your perspective

Client Call

We schedule a call to start the conversations about what you are looking for and what we can do to help you meet your goals.

Proposal

We send over a proposal with all of the information about what we can provide you with and a price quote for those services.

Design Questionnaire

We send you a design questionnaire that is always evolving. This questionnaire is designed to capture any and all information needed for the design and branding creation process.

Deposit Invoice and Contract

If you accept the proposal, then we send you over the invoice for the non-refundable deposit (50% of the total price) and the design contract. Once you pay the deposit and sign the contract then we move on to the next step.

Design Iterations

One of the things that sets our design business apart from others is that we do not put a cap on the amount of iterations that we supply you with to start out. I feel that putting a cap on it can really restrict the creative process for the designer. So we come up with however many iterations we are inspired to create. We send them over to you for review.

Logo Presentation

You receive a logo and branding presentation slideshow with all of the variations and explanations as to why we designed the piece the way we did. You review the slideshow and decide if you need any changes or adjustments made to the design.

Final Payment

At this point final payment is due and your job is complete!

Brand Guidelines

Here you will receive the presentation of all of the brand guidelines that will come with your new branding package as well as all final files.

COMPLETION!

from our perspective

Design Questionnaire

Our creation process really starts when we receive your answers to the questionnaire. We go over and gather all of the information that you provide us with.

Research

This stage entails researching the client, competitors, and the overall market to gain a comprehensive understanding of the project context. 
This involves defining the project’s goals, target audience, and specific requirements, often outlined in a creative brief. 
 
 

Design Iteration & Refinement

The chosen concept is further developed and refined through multiple iterations, often involving sketching, wireframing, and creating digital mockups. 

Brainstorming & Concept Development

This involves generating a range of design ideas and refining them into potential concepts that address the project’s needs. This is where we come up with our various iterations that we believe fit your needs and send them to you for review.

Feedback & Review

We put your final design into a logo presentation as well as any explanations as to how we got to the decision on your logo design. This presentation is sent over to you for review and feedback.

Approval & Finalization

Once the design is finalized and approved, the design assets are prepared for delivery, often in various formats suitable for the intended application. 

COMPLETION!

The buck doesn't stop here!

We want to build a long-term relationship with you and your team. It is so much easier to begin new projects with someone who already knows your business needs and what your business life is about. We invite you to keep coming back to us for future projects!

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To see examples of our work check out our Portfolio page!

You can also check out our portfolio on Behance

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